hotstars.co.uk

This advert is a strip advert which I pulled from a women’s magazine. Hotstars is a very popular bingo site gaining countless new members daily and with a fantastic offer like this one, you can see why. They grab your attention at the top of the advert with a £15 free play offer, they then repeat the offer in a cut out style voucher towards the bottom of the offer.

What makes this more attractive than most sites is that it’s for £15 when most of its competitors offer £10, also the voucher has the "three easy steps" which is vitally important but attractive at the same time to give its potential new customers the piece of mind they need. The majority of this advert is made up testimonials and are all of young women. This is because their target audience is mainly women and I think the older woman is stereotypical which is why they use younger women. They use women from three different areas of the country to appeal to women nationwide and they also use a different game they have won on to show its customers there are various games to play. All three of the women have won big and then tell the readers what they are doing with the winnings so it paints a picture in the mind of it’s new potential customers.